• Zeroplus

Behavioural Design

Updated: Aug 18, 2021

In this video Don Norman discusses the role of design research and in particular behavioural design as a way of understanding, improving or developing complex systems. Whilst the focus is on Healthcare in this video it provides an example of a typical complex system that was never actually designed as a system, but has become one over time. Don explains how the principles and processes used by designers the behavioural designer are the same to analyse any complex system.