Design Research Strategy

Our Research Strategy is focused on creating new models for a Circular Economy. Seeking out innovative and long term sustainable solutions using business pragmatism with perceptive design thinking methodologies. The ongoing challenge we face today is how to successfully navigate an ever-changing volatile or disruptive future.

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Short term thinking tends to create superficial solutions based upon a false understanding of the issues we face. Our research strategy allows us to unravel the complexity to identify areas of opportunity and risk, this in turn allows us to quantify the intangible, functional and emotional assets contained within any social issue and thus develop innovative and successful outcomes.